TuneX Case Study

Startup

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Services

Research

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TuneX

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TuneX, a startup company, introduced a media product two years ago following a freemium model accessible through a mobile web interface and dedicated apps for iOS and Android platforms. Initially, the company focused on building a sizable user base by offering a free product. TuneX seeks to enhance its revenue stream by transitioning some users to a premium (paid) product tier.

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My Role

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  • User Researcher: I explored the importance of feedback collection, secondary research, and conducting interviews with five individuals.
  • UI/UX Design: My approach included conceptualization, sketching, design, and precise definition of each user experience or experiment.
  • User Testing: Used Figma to create prototypes and seamlessly present them to users. Received helpful feedback and added their suggestion to the final product. 
  • Copywriter: I proficiently convey my work and insights to the design community.
  • ‍Prototyper: Developed prototypes, then presented them to users using interactive features.
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